New Promotional Postcard

(This was originally going to be a super in-depth look at process, but, I, uh, forgot to take progress shots. Oops!)

It’s about time to send out a new promotional postcard! (my last one hasn’t returned any bites, but I am hoping it is up on a few art director’s walls…) I have a lot of old work I still really like, but it’s all in colored pencil and, to save myself from Carpal Tunnel Syndrome, I am avoiding that medium for any professional work. Sooo, I decided to take a piece I did from long ago and convert it from colored pencil to watercolor, along with updating it to my most current style.

Step One – Planning and Sketching

The piece I chose is relating to airplanes and the crazy people you might sit by, and I chose it because I thought that it might work editorially as well as for the children’s market.

Below you can see the original (top) and the color comp for my redo (bottom).

I made quite a few small changes that I hope will make the picture a bit better:

  • Changed the format from square to rectangle to better fit a postcard.
  • Changed the image. Nest of eggs put under the seat (Nothing is allowed in the aisles!); Added chicken drumstick to T-Rex’s tongue; changed the woman to a teenaged girl. I thought a girl would apply better to the children’s market, but by keeping her teenaged she doesn’t seem too young to appeal for editorial work. (I hope!)
  • Changed colors. Girl’s hair is now orange; Plane interior is more like a real plane, made fish match T-rex. The color comp is extremely rough at this point so the colors are not exact and I’m sure changes will occur once I paint.

At this point I am slightly worried that the new picture’s color scheme looks too “4th of July,” and hopefully I will be able to use the watercolors to dispel that look.

Step Two – Inking and Coloring

After getting the color comp all worked out, I plopped it on a lightboard and started inking. I use a variety of pens to ink; some being waterproof and others not. So I start by only using my waterproof pens (Microns), and using the other pens (Triplus Fineliners) after I’ve totally finished painting. So you can see that a lot of this is still in pencil when I’m done inking. Usually I use Arches cold press watercolor paper, but I found a block of Hahnemuhle watercolor paper at the Artist Trade Show for 8 bucks and couldn’t resist!

Sakura Pigma Microns – Waterproof but expensive to get in tons of colors
Staedtler Triplus Fineliners – Great vivid affordable colors but not waterproof.
Here is my inked image:
Now it is time to begin painting. This is where my progress shots just died. So I, um, don’t have any.
Ah well. In any case, I use Holbein watercolors because I feel they give a great vibrancy to the colors. I don’t use too many colors, as I like to mix them, but in case anyone is interested I use: Permanent Rose, Burnt Sienna, Permanent Green, Terre Verte, Permanent Violet, Permanent Yellow Deep, Payne’s Grey, Crimson Lake, Ultramarine Light, Ivory Black and Peacock Blue. Those are ALL my colors. Sometimes I will only use 3 or 4 of those.
Here is the “finished” painting:
Notice how dull and drab the colors are? Well, this is why you should never try a new watercolor paper when doing an important self-promotional piece. Only idiots like me do that. The Hahnemuhle paper gave a great even consistency to the colors and textures, and accepted my inking brilliantly, however– for some reason it totally gobbled up all the colors. Boooo!
Luckily, Photoshop came to the rescue.

Step Three – Cheating on the Computer

After bumping up the Levels, Hue/Saturation, and Color Balance, I got a piece that was more to my liking. Here is the FINAL complete postcard. For the back I just cut out the girl in Photoshop and cat and plopped ‘em on.

The Final Postcard

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4 Responses to New Promotional Postcard

  1. Anna says:

    As much as I like the original and your colored pencil technique, I think I like the watercolor version better! I really like how the salt resist came out on the T-rex. :)

  2. Tamara Garvey says:

    This was so cool to see! Your Photoshopping made that piece look amazing and totally in line with your usual watercolors, good job! I too use Arches cold-press paper, in the blocks (do you use those?). I try to always get them online because they’re so expensive. :(

    Do you find that Microns work better than dip pens?

  3. Jade Nellans says:

    Anna – Thanks! I’m getting more and more glad I switched to watercolors. :)

    Tamara – I haven’t used the Arches blocks yet… but I think it’s only because I feel unreasonably like I am spending less money to just buy a couple big sheets at a time than to splurge on a block. But I think it IS more cost effective so I might try getting some at dickblick. ;) You’re right, it’s so expensive offline!

    I have dip pens and Microns, but I found that my dip pens snag on the tooth of the watercolor paper so felt pens are just much easier. But when doing b/w work where I want expressive line drawings, I use dip pens. :)

  4. Excuse my previous question about how well it worked, you answered that in this one!!

    By the way, I LOVE YOUR STYLE! And I am having a great time perusing your gallery and looking at your work!

    Bravo!!

    -Wilson

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